Rolex SA(/ˈroʊlɛks/) is aSwissluxurywatchmaker. The company and its subsidiary Montres Tudor SA design, manufacture, distribute and service wristwatches sold under the Rolex andTudorbrands. Founded byHans Wilsdorfand Alfred Davis in London, England in 1905 as Wilsdorf and Davis, Rolex moved its base of operations toGeneva, Switzerland in 1919.
Forbesranked Rolex 64th on its 2016 list of the world's most powerful global brands. Rolex is the largest single high-end watch brand.
The company is owned by the Hans Wilsdorf Foundation, a private family trust.